Want to get sales from Twitter? It’s easy, first identify Twitter Ads and how to advertise on Twitter below!
How to advertise on Twitter, maybe many people are looking for it.
It is undeniable that advertising on social media is now widely practiced, where with social media we can attract the attention of many people more quickly.
Therefore, for those of you who also want to advertise a certain product, you can use or place an ad on Twitter social media.
This is not without reason, everyone already knows, Twitter has a lot of active users who come from various circles.
That way, you can market your product or advertisement on Twitter social media more effectively and efficiently.
Know What is Twitter Ads
Even though it is very popular to use, there are still many people who don’t know about Twitter Ads.
If you are also like that, then you must learn it first so that you are not wrong in using this one promotion system.
Twitter Ads itself can be interpreted as a special feature for advertising on Twitter, where you can promote various types of products.
How to advertise on Twitter Ads is also fairly easy, even here you can install various types of ads that can be tailored to your needs.
For example: advertisements in the form of posters, photos, videos, web links, and many others.
The system is actually the same as promotion through other social media, where the ads you place are expected to attract the attention of Twitter users.
That way, the product or brand that you have can be known more broadly, this will also make sales more in demand in the future.
The difference is that the ads on Twitter Ads have a simpler concept and a clearer program, because the installation or verification stage of the ad is very strict.
Only ads that meet the requirements can appear on this platform, so the quality assurance is very good.
This is also what makes many Twitter users believe in ads on the platform.
Therefore, if you succeed in placing an ad on Twitter Ads, you can be sure that there will be a lot of people who are interested in buying your product or making your brand a regular subscription.
Moreover, the cost of Twitter Ads advertising is also not too expensive, where there are many packages that you can choose according to your needs.
Of course, with the costs incurred, the benefits you get are practically equivalent or even more than the costs you incur.
For convenience, you can also use the services of Bizbox.id, which is a media agency engaged in the advertising business.
Types of Ads on Twitter
After understanding a brief explanation of what Twitter Ads are, you should also know the types of ads that you can place on Twitter and their advantages.
That way, later you can know the type of ad that matches your product or business.
Well, here are some types of ads on Twitter Ads that you can use, if you want to advertise on this one platform.
1. Promoted Tweet
The type of ad that is most often used on Twitter may come from promoted tweets or better known as tweet ads.
Here, you can create an ad in the form of a tweet, then Twitter Ads will promote it in a wider media.
So that not only your account followers, but the tweet can be seen by many people out there.
Uniquely, you can adjust the target market you want, both from age, gender, country, region, language, and so on.
This will make your ad more targeted, so the chances of your product being sold will be higher.
Moreover, you can do this promoted tweet in all forms of existing tweets, such as sentences, images, or videos.
Of course you can use various types of ads with the promoted tweet.
2. Promoted Account
In addition, there are also types of advertisements in the form of a promoted account. As the name suggests, this promotion is account-based as a promotional medium.
For example, you have a product or a brand, then you can create a special account for your business on Twitter.
This type of ad is perfect for you to use if you have a lot of product types in it.
So, instead of promoting products one by one, you can promote them at once by using the promoted account ad type.
This ad is more effective because what is promoted does not directly lead to your product, but the Twitter account of your business.
The advantage of this type of advertising is that you don’t have to bother promoting many products, because just one ad covers all the products you sell.
Of course this will greatly save the promotional costs that you spend on promoting your brand.
3. Video Ads
Video Ads are one of the most widely used types of advertising on Twitter, where it is considered more effective at attracting the attention of Twitter users.
Here, the video can be a live stream or a link to a video web page.
This feature is still very limited, because you can only post videos of a certain duration on Twitter.
If the video is long, then uploading it on other platforms will be more effective, then you can paste the ad link on Twitter social media.
Don’t worry, because your ads will still look premium if you use paid Twitter Ads ads.
The design of the video link will look more striking and there will be some video footage that appears in the ad.
So, even though it’s just a link, it looks like a very promising ad that can attract Twitter users.
4. Trend Take Over
For those of you who want to sell contemporary products that are hits, the trend take over advertising feature can be an option.
As the name suggests, this type of ad is made so that your product appears on the trending page of a catalog.
For example, if you have clothing products such as clothes or shoes, your products will appear as trending products on Twitter’s fashion menu.
Indirectly, this will make many people interested or curious about the products you sell.
Automatically, they will visit your account and see the catalog of the products you sell.
This is very good as a first step to introduce your product to the wider community so that more people know.
If this goes smoothly, then people will be more interested in buying the product you are selling.
How to Create Ads on Twitter
Previously, to create ads on Twitter, of course you needed an active Twitter account. In addition, use a PC and laptop to make the process easier.
To create or advertise on Twitter itself is very easy, because this social media does provide these features in it.
Here you can place various types of ads with various ad serving options as you wish.
How to place an ad on Twitter is very easy. Follow the steps below, yes!
1. Log in to Twitter Ads Manager
- First, open the browser on your cellphone or laptop/PC. Try to use an official browser such as Google Chrome or Mozilla Firefox to be more secure.
- After that, visit https://ads.twitter.com/login. This is where you can create or place an ad on Twitter social media.
- All you have to do is click the Get Started button, then you will be directed to the Twitter Ads page.
- Then, login first using your Twitter account. If you don’t have one, then register an account first.
- After that, set your country or region of time. Then, click Next.
2. Setting the Objectivity of the Advertising Campaign
After that, there will be a choice of campaign objectives or what is commonly known as the objectivity of advertising campaigns.
At this stage, you have started creating a Twitter ad campaign.
This is the target you want to achieve in advertising on Twitter. This of course adapts to the business or mission you are running.
The campaign objective will also determine the type of ad, action, and ad budget.
If you are a beginner, of course you will be confused by the many choices.
If you are confused, you can click Learn more to read the description
3. Create an Ad Campaign
After determining the objective of the ad campaign, you will be presented with the Campaign details page.
This is the page where you can create your ad campaign.
Here, you can name your campaign and define the advertising budget you have set up.\
If so, click Next.
4. Create an Ad Group
After creating an ad campaign, you also need to create an ad group.
In one ad campaign, you can create several ad groups with different configurations.
This is intended to test out of the many ad groups that you run, which ad groups are effective and efficient against your advertising goals.
If it’s effective, then keep it. While those that are less effective, you can delete them.
In the configuration, from each ad group, you can set: target audience, budget, delivery time, target device and other strategies.
If so, click Next.
5. Publish Ads
After creating an ad group, there will be details of the campaign and ad group before publishing.
You can add more ad groups by clicking +New ad group.
To publish it, click Launch campaign.
Advertising Tips & Tricks on Twitter
Before placing an ad on Twitter Ads, it would be nice if you knew in advance the tips so that ads can appear more optimally on Twitter.
That way, it will be able to attract the attention of people, whether children, teenagers, adults, or even the elderly.
You really need to understand these tips or how to advertise on Twitter, because they will greatly affect the effectiveness of these ads.
Here are some tips that you can apply:
1. Create an Interesting Campaign
The most important thing you have to do is create a compelling campaign, which you can do in a number of ways.
For example, by applying a clear target market, attractive promotional media, or using well-known figures.
Thus, it will be easier for people to be interested in reading or watching the ads that you put on Twitter social media.
At least, they will stop scrolling and see the ads you publish.
If possible, you can also create a competition, attractive discount promo, giveaway, or certain programs.
Because it will make people more interested in your ad, especially in this day and age, many people prefer interesting programs rather than just regular ads.
2. Pay attention to the aspect of visualization
In addition, don’t forget to also make sure the visualization of the ads you install has an attractive appearance.
A good way of advertising on Twitter must pay attention to visual quality, considering that this visualization will reflect your product or company in the eyes of customers.
Make sure that the ads that you post have criteria as eligible ads, such as high resolution, short and clear language, and have a modern design.
Indirectly, this will greatly affect Twitter users when they see your ad.
If your ad has good visualization, then many people will take the time to see or even buy your product.
Meanwhile, if the appearance alone is not clear, Twitter users will automatically be reluctant to buy or subscribe to your product.
3. Use High Contrast Images or Videos
Not only paying attention to the quality of the ads, but you also have to think about making the ads stand out on Twitter social media.
One of them can be by using high contrast, so people can clearly see your ad in the middle of other people’s tweets.
In addition, with high contrast, your ad will be clearer and understood by people.
Considering that most people access Twitter through their cellphones, of course the ads will also look smaller.
However, for those of you who want ads to appear even more striking, then you can apply several ways.
For example, you can make ads more colorful, using unique icons, contemporary words, or several other ways.
This will make your ad stand out on Twitter and people will be more interested in the product you are selling.
4. Make Ads Friendly
In today’s era, making advertisements cannot be done easily, because there are many aspects or ways to advertise on Twitter in order to attract the attention of many people.
One of them, you have to make ads that are more friendly, so that when people see them they will be happy and not bothered at all by the presence of these ads.
Don’t worry, because there are many ways to make ads look more friendly, such as using everyday words, using unique icons or logos, colorful colors, and so on.
Although it looks trivial, this is very important so that your ad can be accepted by the public.
Also try to make the ads that you create have the impression of inviting, not just promotions or discounts.
Because this method has been proven to be more effective than you only focusing on your promotions and sales, here you also have to pretend to talk or invite people directly.
Moreover, this can reflect the quality of your product or brand, so that people have more confidence in making purchases later.
5. Take Advantage of Organic and Paid Posts Simultaneously
You also need to know that on Twitter there are organic posts and paid ads.
You can easily make your own organic posts, where you just need to create a regular Twitter account that you can name your store with.
Then you can promote goods through the account, either in the form of tweets, posters, videos, or in the form of links.
While paid advertising is used so that the reach of the promotion can be even wider, because your tweet or Twitter account will be promoted to a wider audience, according to your target.
Here, you can also make several settings so that your ads are right on target, such as: setting country, gender, age range, language, or other settings.
By combining organic posts and paid ads together, the results you can get will be even more leverage.
When it comes to advertising on Twitter, of course, there are many things to consider, ranging from the types of ads on Twitter, good advertising tips, how to place ads on Twitter, and many others.
Therefore, if you want to use Twitter as a promotional medium, then you must know some of the important things listed above.
This is so that you can successfully promote the products that you have well through social media Twitter.
Considering Twitter is one of the big social media platforms, if you can use it well it will be very good for the development of your business.